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About Us

In an industry filled with abundant diversity, we endeavor to build bridges with people, not walls over differences. When designing brands, our goal is to support parents at every point on the spectrum and offer a variety of customizable options to fit their unique needs.

In 2002, we started out making great cloth diapers for babies and then branched out into making great products for women. MilkDaze (for nursing moms) was first. Then we created Elemum, a menstrual and light incontinence pad designed with a woman's body in mind. 

In the process of creating options for a variety of families, we’ve expanded the absorbent product world, creating room for more unique people. I like it that way. I hope you do too.

Kindest regards,

Jennifer Labit, CEO
Owner of Cotton Babies, Inc., creator of bumGenius, Flip and Econobum cloth diapering systems... and now Elemum too.